This video explains (statistically) why the hype about Social Marketing is important... I'll summarize it: BECAUSE ALMOST EVERYONE IS THERE! e.g. almost your entire market is spending more and more of their time on social networks!!!
- Just be there! Make a Facebook Fanpage and a Twitter account. Link Facebook to Twitter, so when you post to Facebook, it posts to Twitter automatically. And write 1 post per week about something new at your company.
- Grow your page by getting more fans, likes, and followers. Simply run some sweepstakes (using Karmaback of course), or ads, to encourage your fans/followers to join!
- Reward your Fans/Followers for following you.. and encourage them to talk to you on Social networks. You can reward them by doing give-aways (using Karmaback of course), and by offering them special discounts/offers.