Saturday, June 13, 2015

Job vs. Career: How much should you like your job?

Every job has fun parts and boring parts.  Some jobs also have really difficult parts, which may be fun or may be boring.  As a manager, I think a lot about my employees and  how much they like their job.  The answer can never be 100%, not even for me.  So how much is enough?  How much should you like your job?

To answer that question, I want to break down life on the job into three parts:  part 1 - the environment of the job, part 2 - the people you work with, and part 3 - the work itself.   The reason to break this down this way is because the work itself is really only a part of the overall aspect of working.

So, how much should you like your job?   Well, let's look at each part.

Part 1 - The Job Environment:
   You really should like all these things about your job environment: Temperature, Workspace, Bathrooms, Odor/Air Quality.
   Some things you can "not like" because it's just part of "having a job": hours, breaks, location (distance from your home)
   Extras: these things you can like, but don't expect them: perks, comfort
   My count: you should like your Job Environment 4/7 or 57%.   Above 57% and you may have yourself a career!   Below, and you should look for a new job now.

Part 2 - The People:
    You should not dislike more than 50% of your coworkers.  You should respect your boss (not necessarily like him/her). Your boss should have a path for promotion for you in mind and want you to succeed.
    You do not have to like: everyone.  You do not have to be 'social' with anyone from your job, if you are consider that a bonus.
    My count: If you dislike more than 50% of  your coworkers or do not respect your boss or your boss does not want you to ever get promoted (no path), then you should look for a new job.  Otherwise, you may have yourself a career!   Read on!

Part 3 - The Work Itself:
    As said before, there are parts you like and parts you don't.  It's true for every job, even CEO job (maybe especially!).  Here's a checklist of should's:
   1. You should identify with the department you are in "engineering, marketing, sales, production, etc.".
   2. You should like the 'main thing' that your job is responsible to do.  (build stuff, market stuff, sell stuff, etc.).
   3. You should find your work challenging but doable.
   4. You should be able to learn new things constantly in your job.
   5. You should not expect to do only stuff you like all the time.  You may only get to do stuff you like about your job about 25% of the time.
   6. For doing stuff you don't like, you should not "absolutely hate" more than 25% of the stuff you do.
   7. That leaves about 50% of stuff you don't like but don't hate, and that's okay.
   My Count:  If you like at least 25% of the stuff you do, and don't hate more than 25%, and you identify with your department and find your work challenging and learn new stuff.... you have yourself a career.  IF not, start looking for a new job... perhaps in a new department.

So, do I like my job?  The picture below should answer that:



Tuesday, April 21, 2015

Is your product idea good? Top 3 Ways to Know for Sure!

Ever had a product idea and wondered if it was any good?  Whether you are an engineer, an MBA, or a stay-at-home mom, these 5 tips will help you answer definitively whether your idea is good... or not!

Tip #1: 
What is your goal?  Do you want to build it for yourself or friends or sell it as an idea?  Do you want to start a full business or just make some for side-money?

Depending on your answer, good has different meanings... And tip #1 is essential to answer before you go any further.

Three possible answers make your product idea good:
Sell the idea!   Stop.  Nobody buys ideas.
Start a real business.  Yep, step 2.
Make some for side-income?   Okay, but tread carefully to step 2.

If this is a lark, stop now and proceed to hobby lobby!

Tip #2:  
Who cares?

Really, is there anyone who cares about your idea?  Does it solve someone's problem or is otherwise desirable by some specific kind of customer?

If not, stop.   Someone, some specific demographic, the smaller the better, must care, have the problem, or otherwise desire the product, or else, stop.

Tip #3:
Can you sell one and for how much?

I don't mean build one then sell one.. I mean sell one!

The best way to know if your product idea is good, and the TOP TIP to know for sure if your idea is good is to PRE-SELL it!

Literally, setup a 2 page website where page 1 introduces the product, page 2 accepts a pre-order.  If you can get a few pre-orders, go ahead a build *a few*...
You could also do this with Kickstarter or Indiegogo, but those services expect bigger ideas and a real budget for video/marketing/etc.  Instead take the money you make on the first few orders to build some.... then build a few more... once you've sold 100, go ahead, do your kickstarter!

Good luck!

Go out and SELL!  Sales is the only way to know if your product ideas is good or not.


Now, back to my Smart Watch idea....

Wednesday, February 4, 2015

Creation of Awesome is Blocked

Do not let your big dream and desire to create awesome BLOCK you from taking a tiny step towards it.

Ship often

Friday, January 30, 2015

CES 2015 Marketing Fails (World's Best!)

I greatly enjoyed CES 2015... Perhaps most of all, the startup corridore (some of which was sponsored by indiegogo.com ).  However startups, big and small, seemed to fail at several key marketing elements.  Here are some of my favorite marketing fails from CES 2015.

1.) Worlds First:   Several startups made this claim proudly on banners, some of which not more than 100 feet from a similar product, also the worlds first.

Why a marketing fail?  Not what you think... Its not the claim itself that fails (maybe its true, maybe not). The problem is WHO CARES!  Marketers must train themselves to think from the customer point of view....   And tell them the benefit of your product, from their perspective, not a useless claim!

2.). World's "whatever" (smartest, best, smallest, whatever).

Why a marketing fail?   This one is the reason you think...  How can you verify this claim?  Unless it is self-evident, you cannot back it up.   And anyways, its not from the customers perspective... so again, who cares!

  Can you find the claim?

3.) No Idea What You Do...   Too much clutter!

Why a marketing fail?  This is the most common problem.   I just want to scan your booth and see what you do or make or your product... If I cant figure that out in 5 secs, i am gone.
   What is this selling exactly?


4.) No Goal! No point to even be there!

Why a marketing fail?   If you don't have a "MEASURABLE GOAL" how can you know if you achieved it (or anything).  I'm not picking on my UT friends, but I'm not sure what it is they are trying to do... maybe looking for partners?  How will they know how many they met?  If I go to a show like this, I would have a specific goal and agenda, and a way to measure it.  Give-aways/raffles are a great way to do this.



What fails did you see at CES this year?








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