Karmaback Social Sweepstakes, or maybe you just been collecting them a while? Well, here's a news-flash, just having twitter followers is NOT enough to get you sales. You have to do something else, 2 things actually, and one of them has to be "extraordinary".
First, and foremost, you have to offer a product or service that is TRULY valuable to the target market. It won't have value for everyone.. but to those that it was built for, it has to be THE most valuable solution they can think of. Your product/service has to be "extraordinary" to the target market.
Example: You make Caramel Ice Cream, with Caramel Swirls, and Caramel Candy inside, with Caramel topping. You make the "Quadruple Caramel Ice-cream". *** THIS is PERFECT for me (Harlan) the target customer and people who: 1.) wants ice-cream, 2.) loves caramel, and 3.) can order the ice-cream (either lives nearby or can get it delivered).
Example 2: You fix Small Business Tax Problems, by training small business owners the "simple steps to managing your books and filing taxes" and provide backup tax help hourly at just $40 per hour. *** THIS is the PERFECT solution for me, and People who: 1.) have a small business, 2.) have tax headaches and fears, 3.) want to do as much as we can ourselves to save money, but 4.) need to have backup ready instantly, and 5.) can order/use the service (either via Web or in the same city).
NOTICE: These examples are VERY specific products, and NOT built for everyone in the whole world. (some fools actually don't like Caramel!)
Now, you've got an EXCEPTIONAL PRODUCT... you've got to make an EXCEPTIONAL DEAL to the PEOPLE THAT NEED IT, and then, and only then, will you get sales from Twitter.
EXAMPLE; @QuadrupleCaramelIceCream live in Austin? Try a Quad Caramel Ice-cream from #QCIC for just $2 with this code: bit.ly/34f6
EXAMPLE: @SMBTaxHelp get a $250+ training and tax consultation for just $40 with this code: bit.ly/554d
Are you getting it?
To me, (who wants/needs both of those things already)... I'm DEFINITELY going to get the icecream.. and I am GOING to check out SMBTaxHelp and see if it really is $250+ in value.
(ExceptionalTargetedProduct + SpecialOffer) * TwitterFollowersThatNeedYourStuff = Win Sales with Twitter
Let Karmaback help you win: http://karmaback.com/platform
*photo from: http://slurplog.blogspot.com/2005/10/food-fanny-ice-cream-vietnam-hcmc.html
Friday, February 4, 2011
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