Friday, February 4, 2011

Getting more Twitter Followers does NOT magically lead to sales

So, you have a lot of new Twitter Followers eh?  You may have gotten them by running a Karmaback Social Sweepstakes, or maybe you just been collecting them a while?  Well, here's a news-flash, just having twitter followers is NOT enough to get you sales.  You have to do something else, 2 things actually, and one of them has to be "extraordinary".

First, and foremost, you have to offer a product or service that is TRULY valuable to the target market.  It won't have value for everyone.. but to those that it was built for, it has to be THE most valuable solution they can think of.  Your product/service has to be "extraordinary" to the target market.

Example: You make Caramel Ice Cream, with Caramel Swirls, and Caramel Candy inside, with Caramel topping.   You make the "Quadruple Caramel Ice-cream".  *** THIS is PERFECT for me (Harlan) the target customer and people who: 1.) wants ice-cream, 2.) loves caramel, and 3.) can order the ice-cream (either lives nearby or can get it delivered).

Example 2:  You fix Small Business Tax Problems, by training small business owners the "simple steps to managing your books and filing taxes" and provide backup tax help hourly at just $40 per hour.  *** THIS is the PERFECT solution for me, and People who: 1.) have a small business, 2.) have tax headaches and fears, 3.) want to do as much as we can ourselves to save money, but 4.) need to have backup ready instantly, and 5.) can order/use the service (either via Web or in the same city).

NOTICE: These examples are VERY specific products, and NOT built for everyone in the whole world.  (some fools actually don't like Caramel!)

Now, you've got an EXCEPTIONAL PRODUCT... you've got to make an EXCEPTIONAL DEAL to the PEOPLE THAT NEED IT, and then, and only then, will you get sales from Twitter.

EXAMPLE;   @QuadrupleCaramelIceCream  live in Austin?  Try a Quad Caramel Ice-cream from #QCIC for just $2 with this code:


EXAMPLE: @SMBTaxHelp get a $250+ training and tax consultation for just $40 with this code:


Are you getting it?
To me, (who wants/needs both of those things already)... I'm DEFINITELY going to get the icecream.. and I am GOING to check out SMBTaxHelp and see if it really is $250+ in value.

Engineering Formula:
(ExceptionalTargetedProduct + SpecialOffer) * TwitterFollowersThatNeedYourStuff = Win Sales with Twitter

Let Karmaback help you win:

*photo from:

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