Tuesday, November 8, 2011

Research Brief: how to write "engaging" Social Posts on Facebook and Twitter

According to eMarketer.com's recent study, having a picture and a clear call to action (e.g. request for likes or comments) leads to the most engaging social posts: http://www.emarketer.com/Article.aspx?R=1008677.  My own research by running social campaigns for 6 Fanpages simultaneously has led me to agree with this, except for 1 additional comment: Keep it short!

Keeping your posts short, and varying the time of their postings (possibly using my companies own tool: postontime.com) is the way to go!  Shorter posts are more likely to get read, and short posts with calls to action ("Like this if...").

For more tips on making your social campaigns work, check out my white paper here.


Wednesday, November 2, 2011

Top Tips for Social Network Marketing!

My top tips for Social Network Marketing are very simple: * full details and white-paper here

  1. Acquire lots of fans.  (try a Karmaback Sweepstakes to help!)
  2. Engage fans with REGULAR and ENGAGING posts.
  3. Convert fans into customers by making them unique/special offers (only for fans).

It is nice when the marketing industry in general agrees with you!  Check out "Involver's" top tips as well (note: matches mine very closely):

  1. Post Regularly
  2. Time your Posts.

So, how can you do 1 and 2 VERY easily?
For Facebook and Twitter try my new tool: http://postontime.com

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