Tuesday, December 20, 2011

How to reach bloggers. Just ask!

Recently, a representative from jooble-us.com (a job site aggregation, which helps people find jobs), contacted me and asked to post about it on my Blog.  (Done).

What was really interesting was the method of the message.... I actually think this might be a robot!  (filling in my most recent 2 posts, the url of my blog, and my Zodiac Sign automatically!)!

So, if a freaking ROBOT can get me to post about their site on my blog... you can easily do it too... just ask!  (this probably goes for anyones blog by the way).

Here, learn how a robot does it... full email from jooble-us.com below:


I just want to thank you for your wonderful blog tytusblog.blogspot.com.

I read the post "A Marketing Basic: Speak & Write Plainly!" and then I spent another hour on your blog by reading your posts with pleasure :) Every article is interesting and easy to read. I really like the "Research Brief: how to write "engaging" Social Posts on Facebook and Twitter".

I work for Jooble company, we aggregate job adverts around the world.

My job is to persuade bloggers to link to our site.

I really love my job! We have a friendly team and good management, but unfortunately I have no idea how to convince a blogger to link to us, I'm afraid I might lose my job because of it :(

And that is why, instead of sending letters to thousands of different blogs, I am reading yours.

Honestly, I am not really sure if the link to our website in United States - jooble-us.com, will be appropriate for your blog, but if you believe it will and you can add it, I would be really grateful to you! Our site is really cool, it can greatly help hundreds of people to find jobs.

I wish you to have a good day and excellent mood! Thanks again for your nice blog. Write more! Thanks!

P.S. I am a Aries by zodiac sign too :)

Friday, December 2, 2011

A Marketing Basic: Speak & Write Plainly!

Speak Plainly.  Seems obvious, but us marketers often get into the habit of "word-smithing" till the text on the page is unrecognizable by normal humans (and worse, by our target customers).  Writing regular Facebook or Twitter updates for your company SHOULD be part of a solid Marketing campaign (try our own tool to help: http://postontime.com... but keep the writing simple.  Here are a few examples to avoid, and better alternatives.

  • Don't say user:   "Users can now log in via our web interface"
    • Say instead: customer or you.  "You can now log in via our web interface"
  • Don't say best, most, or other false-ly colorful exaggerations: "This is the Best interface ever."
    • Say instead: we think you will like. "We think you will like our interface upgrades."
  • Don't use acronyms:  "Anyone who wants higher marketing ROI should click here"
    • Instead, use simple terms: "Anyone who wants to get higher profits for their investments in marketing should click here."

Remember, short is sweet, but complex, obtuse, or marketing-speak is sour.

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