Monday, September 26, 2011
Referral Marketing and League of Legends
First, if you love PC games... or even just like them... you HAVE to try this Free downloadable game: League of Legends. It is really an amazing game, and it's free. How easy is that. Best of all, if you use MY track-able link: http://signup.leagueoflegends.com/?ref=4e80eb3ecc45f219796048 then, I get bonuses for you joining and could even earn the right to "design my own character"!
What was that? A perfect example of referral marketing in action. In truth, I do love the free game league of legends, and I do want you to try the game! Here is that link again in case you missed it: http://signup.leagueoflegends.com/?ref=4e80eb3ecc45f219796048 . Why do I care? Because IF people use my referral link (which is easily track-able and associated with my account), THEN I get stuff. Some of it REALLY cool!
Referral Marketing works. It worked "before" Facebook. It works "after" Facebook.
Before Facebook: People got paid to get their friends to buy stuff (Tupperware Party), and they could get a discount if they brought a friend, and they could get real hard cash if they referred somebody to somebody else...
During Facebook: Everybody got crazy about this "Free" system that seemed to do referrals for free... but there was a cost: it was called SPAM. And Facebook couldn't afford to pay that cost any more.
Now After Facebook (because they virtually removed the SPAM capabilities of viral apps): Referral systems STILL work.
If you are NOT giving rewards for referrals for your business... I ask, why not? Isn't that cheaper than advertising?
Karmaback has actually built a FULLY track-able Online Referral system.... but we shut down the project once our Sweepstakes began to take off in popularity.
Any interest in us restarting the referral SaaS tool?
Posted by Harlan Tytus Beverly
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