Monday, September 26, 2011

Referral Marketing and League of Legends

First, if you love PC games... or even just like them... you HAVE to try this Free downloadable game: League of Legends.  It is really an amazing game, and it's free.  How easy is that.  Best of all, if you use MY track-able link:  then, I get bonuses for you joining and could even earn the right to "design my own character"!

What was that?  A perfect example of referral marketing in action.  In truth, I do love the free game league of legends, and I do want you to try the game!  Here is that link again in case you missed it: .   Why do I care?  Because IF people use my referral link (which is easily track-able and associated with my account), THEN I get stuff.  Some of it REALLY cool!  

Referral Marketing works.  It worked "before" Facebook.  It works "after" Facebook.  

Before Facebook:  People got paid to get their friends to buy stuff (Tupperware Party), and they could get a discount if they brought a friend, and they could get real hard cash if they referred somebody to somebody else...  

During Facebook: Everybody got crazy about this "Free" system that seemed to do referrals for free... but there was a cost: it was called SPAM.  And Facebook couldn't afford to pay that cost any more.

Now After Facebook (because they virtually removed the SPAM capabilities of viral apps): Referral systems STILL work.

If you are NOT giving rewards for referrals for your business... I ask, why not?  Isn't that cheaper than advertising?

Karmaback has actually built a FULLY track-able Online Referral system.... but we shut down the project once our Sweepstakes began to take off in popularity.

Any interest in us restarting the referral SaaS tool?

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