ALWAYS provide an "Easy Button" for your customers.

It doesn't matter what you sell, who you sell to, or how much you are charging.  There should always be an "easy" button for your customers.  In fact, the most basic, core functionality of  your product should be so easy, it barely even needs a button.  How do you do that, you ask?  Well, simple.  First, find the core functionality of your product.  Knowing that can be a huge help!  Second, make sure that the user can see (and use) the core functionality of your product in 1-click (or less).  If you don't have a software product, let them see/use your product with no clicks... right out of the box... no assembly required.

At Karmaback, we recently improved our entire setup flow to require just 2 clicks.  Yah it's not 1 yet.. (we're working on it!)... but its a huge improvement.  Companies can now setup a fully functional, completely operational, fully hosted Sweepstakes for Facebook or Twitter or Web or all three, in 2 clicks.  Nice. 

How did we do it?  Easy Default Settings.  Simplified setup process... and most of all, the "Save" button.  (see screenshot below)

Setting up a Viral and Social Sweepsakes to run in your Facebook Fanpage or Twitter Feed couldn't be more easier that it is now!  Well maybe a tiny bit easier... we want to get it down to 1 Click... we're working on that.  Maybe we'll call the 1 button "Easy".