What does this have to do with Marketing you ask? Well, there are two lessons here:
- Marketing isn't just promotion (how many times a day do I say that...). The most important service Marketing can do is to give product guidance. In this case, there is a target market that craves Boss encounters because the feeling of excitement, accomplishment, etc.
- Your target market might be hungry for Nostalgia! If you can feed them something they used to love... you could make serious cash!