What motivates people? Specifically, what motivates a person to donate, buy, or participate? According to Business Week, 40%+ of rebates are never submitted. Shoppers pass by dozens of products they CAN afford to buy one they can't. People gladly share videos of Susan Boyle on Facebook, while refusing to "re-tweet" a cute video of a friends child. A friend of mine offered me $5,000 if I could find him a job... and it demotivated me. So what is behind these strange behaviors? What does this mean for business?
Engineers may wonder, why care about motivation. Simple answer, if you can't motivate people to 'action'.. you'll never sell a thing!
So, how do we motivate?
One answer may lie in games. Games provide some of the purest forms of motivation I've ever seen. "Get to the next level", "Get better virtual gear", "See the next video", "Save the virtual world", or "Win". So, how can you make your customers feel like 'they won' when they have bought your product...without making it feel like a scam? Karmaback is trying to solve this.
Another answer may lie in Youtube. Why are the 'funny' and 'ridiculous' so much more popular than the average? I believe it is because of 'shock value'. If something has 'shock value' then it is noteworthy... noteworthy to your friends = notoriety with your friends. I.e. if you are the one who found the noteworthy video, and you share it with your friends, you get 'cred.'.. or levels in friend-world. How can you make your product "noteworthy" and help your customers get 'cred. in friend-world? Karmaback is trying to solve this.
Finally, my last idea comes from buying behaviour itself. When someone recommends something that I need, I'm 90% more likely to try that brand/product. E.g. when NEED matches a FRIEND/family recommendation... I get REALLY motivated. Karmaback tries to encourage this every day!
What ideas or thoughts do you have on motivation? Understanding this psychology is the key to marketing!
photo by: ERCheck
- ► 2016 (14)
- ► 2015 (14)
- ► 2014 (13)
- ► 2013 (27)
- ► 2012 (29)
- ► 2011 (36)
- ► 2010 (68)
- ▼ December (7)