- you will grow by viral behaviour. Once you get a boost of new players, you will auto-grow because your virality is above 1.0.
- you will grow by advertising. You make enough profit $$ per item/customer (after acquisition costs) that it justifies continued ramped up investments in advertising.
- you will grow by retention and word-of-mouth. Similar to virailty, but more personal. you will retain your customers so well, they keep buying more and more and even bring friends occasionally.
- you will grow by 'free' marketing. People are searching for what you got, and your SEO will help them find you in a scalable fashion. (p.s. this is very difficult)
- you will grow by hiring a sales-force and hunting out the best customers.
What's your strategy?
Got any others to add to this list?