What is Fashion? Why do Engineers not get it/hate it? Why do Marketers Love it?
Fashion, Function, and their interplay in Marketing
Harlan T. Beverly writes from Austin, Texas about Entrepreneurship, Marketing and Business for Engineers and Other Logical Thinkers.
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One factor that could enter into this...homophily. This is basically where we want to be a part of those things that are like us, like the way we are, but also the way we want to be.
ReplyDeleteMarcus, FANTASTIC! Homophily defines Fashion better than Fashion itself:
ReplyDeleteHomophily (i.e., "love of the same") http://en.wikipedia.org/wiki/Homophily