If you like design, or are building websites or ads, this is a very good overview with examples of what makes a good Call to Action Button:
http://www.smashingmagazine.com/2009/10/13/call-to-action-buttons-examples-and-best-practices/
Harlan T. Beverly writes from Austin, Texas about Entrepreneurship, Marketing and Business for Engineers and Other Logical Thinkers.
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Excellent I will have been thinking in this.
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