Wednesday, September 15, 2010

Research: Fans are worth over $130.00 EACH.. and they want to BUY your stuff!


We've dug up some research on how much having a Facebook Fan/Twitter Follower is worth: it is well over $3.60/yr, more like $130.00!  In addition, what do fans want?  The #1 thing is "Receive discounts and promotions"!  Now, what better argument to use Karmaback "Social Sweepstakes" to get fans, and then give them special offers with Karmaback "Social Coupons"?  It works folks!

According to Mediapost.com:


"A new study by ExactTarget and CoTweet finds that ... the number one driver for consumers to "like" a brand on Facebook... [are it's] discounts and promotions. [40%+]"
"In addition, getting free samples or coupons, and updates on upcoming sales, tie into the discount/promotion motivation. "
Motivation to "Like" Company or Brand on Facebook
Facebook Motivations % of Respondents
Receive discounts and promotions
40%
Show support for the company
37
Get a "freebie"
36
Stay informed about company
34
Get updates about products
33
Get updates on upcoming sales
30
Fun and entertainment
29
Access to exclusive content
25
Recommended
22
Learn about company
21
Source: ExactTarget, August 2010


    "Additionally, ...  the average value a Facebook fan provides a brand is $136.38, but it can swing to $270.77 in the best case."

    Thanks to Precision Marketect (Barry) for sharing the research!

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