Thursday, July 22, 2010

Choosing to make a difference with charity over profit.

If you know you could make a difference, would you?  I mean really?  My company, Karmaback, has a chance to leverage some of our profits to help a ton of very worthy charities... all we have to do is... well, do it.  Yes, it will cost us some profits.  The profits we lose are probably 10x in value because of leveraging effects.  So, I ask, if you could make a difference, one where it has a "multiply" effect, would you take it at the expense of some profits?  I would.  Here's why you should, and how you can!

You should take it, because you are doing MORE than just "linear" help.  You are doing non-linear, multiplicative help when a business gets involved supporting a charity.  Your employees participate, your partners participate, and your customers participate too.  For Karmaback, all 3 will be true when we launch our upcoming new program! (more details to come in the future).  So, just find a charity or 2 that you believe in, and do it.  The KARMA you get back will nonlinear as well.

And how can you do this?  How can you participate in charity in a "non-linear" fashion?  Simple, get your business involved.  Don't have a business, easy, get your community involved.  Don't have a community?  No problem, get your family involved.  Don't have a family, for goodness sakes, join a community!  After all, we humans need each other!

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