The answer is nothing. It does nothing for your business.
You CAN however, USE Facebook to help your business.
Here are a few tips:
1.) Post at least 2-3 times per week, but not more than 1/day.
2.) Make your posts informative about Your products or Your industry.
3.) Encourage your Fans to discuss the topic.
4.) Encourage your Fans to "spread" the topic when it is relevant.
5.) Reward your Fans for following you.
3-5 are what Karmaback can do for you.
1-2, you have to do for yourself.
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I should have mentioned... the WHY? Because if you USE Facebook/Twitter right, you will have more happy, engaged, motivated customers, who are well informed and LIKE you.
ReplyDeleteCustomers who Like you are the key to success in the new era of marketing.
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ReplyDeleteNot to mention those that are truly loyal fans and feel they have been engaged, are often the biggest "outside the company" marketing of your products..
ReplyDeleteCan't tell you the number of company's I would scream from the top of a mountain for just because of my engagements with them on twitter and Facebook.
and a little of topic, but I did notice however a bit a let down in those companies that have switched their social marketing personalities, just feels as if some of the pizazz leaves if the next person filling the Social marketing roles are less engaged then the last.