Most of the engineers I know love to go to trade shows. It means a chance to slack off, drink beers and generally have fun. Once you move from engineering to business however, the game changes. Bigrtime business deals take place here, and here are a few tips for dealing with the transition... How to DO trade shows once you are in business.
1) don't drink AT all
2) don't gamble (in Vegas). I struggle with this one.
3) set up meetings beforehand!
4) prepare hard for the meetings and bring demos
5) go to as many parties as you can, but see 1 above
that's it, follow my microblog for live updates from CES 2010!
Harlan T. Beverly writes from Austin, Texas about Entrepreneurship, Marketing and Business for Engineers and Other Logical Thinkers.
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