Friday, February 12, 2016

Solving the full problem by focusing on the target market

Got an idea for a startup? Great!  Now, tell me, what problem does it solve?

Well, if you are having trouble articulating that, or, if you want to improve your chances of succeeding... Read on!

So many ideas solve nobody's problem.  And so many ideas solve a problem only partly; or barely.

If you want to succeed in: your Kickstarter, your indiegogo, your launch, your business - you need to be thinking - what is the full problem!

Here are 3 tips to help you think about the problem you are solving.
1. Target market!  -  really try to narrow down on whom is the target market!  Gender, age, and psychographics!   As specific as possible.  Remember, nothing can solve everyone's problem, but something can solve someone's problem completely and make them very happy!
2. Think solve problem, not your idea.  Probably your great idea helps solve the problem, but most likely you can add 2 or 3 components (even if it's just documentation) to really completely solve the problem.
3. Cut out anything that is not truly necessary to solve the problem for the specific target market you have in mind!

Now, get out and solve something!

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