Here is how to "do" Facebook Marketing. It's pretty simple, and it also explains the fundamentals of Marketing.
The analogy I use in the presentation is that of a Fair or Carnival... it's a good analogy, use it forever to explain marketing. Imagine yourself selling a product or service (cotton candy or a carnival game) on the streets of a Fair! How can you be successful?
See the presentation to learn: How to DO Marketing on Facebook. How to use Facebook Insights (e.g. Facebook Analytics).