7-Step Results-based Marketing for Startups Harlan's 2014 Captivate Conference Slides

I hope you enjoyed my talk this year at the Captivate Conference on Marketing for Start-ups (and specifically game startups).

Here are my slides from the talk, and as always feel free to connect with me on LinkedIn (see sidebar) or Twitter ( @harlanbeverly ).

Comments, email, and feedback welcome.

Slides Follow:

7-Step Results-based Marketing for Startups by Harlan T Beverly from Harlan Beverly

All of marketing should be about results! When you are a startup this is even more important, because you have no money to waste on "brand"... you certainly don't have the time to waste. Harlan T. Beverly, 3-time Start-up Founder & CEO, will present a 7-Step process to create an effective Results-based "marketing engine" that will drive results for your startup. Harlan will give specific examples from marketing campaigns he has created from: Bigfoot Networks, Harlan's video game hardware company, Night Owl Games, where Harlan developed marketing that attracted more than 1,000,000 players, INGZ games, where Harlan created marketing campaigns to drive users to install mobile games, and Key Ingredient, where Harlan is currently CEO and drives 3,000,000+ visitors/month to http://www.keyingredient.com

How to do Facebook Marketing - a Primer for Engineers

Dear Engineers and Other People who Think Logically,

Here is how to "do" Facebook Marketing.  It's pretty simple, and it also explains the fundamentals of Marketing.

The analogy I use in the presentation is that of a Fair or Carnival...  it's a good analogy, use it forever to explain marketing.  Imagine yourself selling a product or service (cotton candy or a carnival game) on the streets of a Fair!  How can you be successful?

See the presentation to learn:  How to DO Marketing on Facebook.  How to use Facebook Insights (e.g. Facebook Analytics).

Enjoy!