Do truly great products need a lot of advertising help? Will lots of advertising expense overcome a bad product? I intend to find out, at least in one vertical: video games.
The presentation below is a presentation I gave which outlines my research goal and motivation around how products succeed in the marketplace. Specifically Product Conception Quality, or how well a product is conceived during the Fuzzy Front End of product development, is a moderator on product success controlling for advertising expenditure.
What do you think will be the answer of my research? Will products that were better conceived perform better in the marketplace when we control for ad spend? Or is it purely a factor of how hard companies 'push' their bad products?
Do you have a Purple Cow? Or are you shoving a Normal Cow down peoples throats?
Thursday, September 19, 2013
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