Do not work blind. It is dangerous. You can hit yourself, stab a friend, or even fall off a cliff. Doing Marketing without Analytics, is working blind. Imagine running an ad without measure its effect. Imagine building a product, without any user input. Imagine running a TV ad without any information about who watches it, what your goals are, or how to measure those goals.
My approach: Hypothesize, Test, Measure --> repeat.
Harlan T. Beverly writes from Austin, Texas about Entrepreneurship, Marketing and Business for Engineers and Other Logical Thinkers.
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