How to Do Sales & Marketing for Startups

Today I got to present to The University of Texas Austin Technology Incubator SEAL program. This is my favorite presentation to give: Sales & Marketing for Startups.  It was a lot of fun as always, and my favorite part was yelling at one of the attendees that he should NOT buy my Nissan Minivan!

Why would I do that?  Because (in my fictional example) he has 4 teenagers and I am NOT a slimy car-salesman... this minivan (fictional) will NOT fit his teenagers!  He should go to Toyota instead.

Remember, true sales-people are NEVER slimy.  They always want to sell ONLY if the sale will create value...  e.g. that the price is lower than the value that the product/service delivers AND that it solves the problem you are trying to solve.

So buy Toyota....

Anyways, here are the slides from my talk... I greatly enjoyed it and love almost any opportunity to talk about Sales & Marketing for startups (or non-startups).

Feel free to contact me @harlanbeverly