If you build it, they will come. Bad advice? Or maybe good!

The old adage that "if you build it, they will come" is usually considered very bad marketing advice.  In recent times, however, I actually think it has become Good advice, especially if reworded just slightly...

"If you build it, they MIGHT come" is probably some of the best marketing advice I can give.

In this world if lean startup, minimum viable product (MVP) and bootstrapping entrepreneurship, one of the most important things to do is to"ship it" and see if customers come and like it, and iterate quickly based on that feedback.

At Key Ingredient we recently formalized these concepts and declared ourselves an "Agile Company".

What will you ship this year?

My thought?   See photo I took at CES 2015 below!