Why buzzwords matter.

Engineers loathe buzzwords. Usually they are a precursor to a bad idea, misconceived, and violating several laws of nature or physics. Keeping up with the buzzwords and hype, however, is critical to the engineer-type mind who wants to succeed. Buzzword knowledge makes you look smarter (as long as you don't criticize others misunderstanding), and opens up new opportunities. For example, did you know that Amazon is co-investing MILLIONS of dollars in cloud computing companies: all you have to do is apply...

Here is a list of reasons to keep up with buzzwords:
1.) So you can understand what your boss is saying (or trying to say).
2.) So you can see new opportunities in the convergence of new (old) ideas.
3.) So you can learn about tidbits like the Amazon Investment Fund investing in Cloud Computing.
4.) Because it might help you win in business today.

How can you get a jump-start learning the buzzwords and seeing through the hype to how it can help you?
1.) Read Meatball Sundae by Seth Godin
2.) Read Seth Godin's blog.
3.) TechCrunch: http://www.techcrunch.com/
4.) Read Slashdot.org
5.) Attend start-up conferences and events like those we have here in Austin as part of the Austin Technology Incubator.
6.) What is your favorite source??? (Please share below!!!)