tag:blogger.com,1999:blog-2551316030266117621.post1992670493571893319..comments2024-02-28T14:15:39.058-06:00Comments on Official Harlan Tytus Beverly Blog: Why Selling Products is EASIER than Selling Services.Anonymoushttp://www.blogger.com/profile/08004493835199297259noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2551316030266117621.post-7063825910040419642011-01-18T11:50:56.874-06:002011-01-18T11:50:56.874-06:00Some comments from Facebook:
Andrew:
"I disa...Some comments from Facebook:<br /><br />Andrew:<br />"I disagree except in the case of commodity products. I think selling services is much easier. Especially standard services like legal, financial, tax, contract software development. Typically the buyer already needs the service and is primarily looking for a credible provider. It's much easier to establish yourself as a credible provider than it is to convince someone they both need a new product, that the product is right for them, and that the price is reasonable. The last one is particularly important since service provider pricing is easy to benchmark will product (especially enterprise) pricing is not always easy to compare. <br /><br />In the case of Bigfoot, you might remember it as easy but I bet it took you a long time to get that first customer. That's the hard sale - repeat sales of a consumer product - once you are established in a product catalog somewhere are definitely easier. But getting that to scale to a profitable business is a lot harder than scaling a service business to profitability."<br /><br />My response: <br />"Harlan T. Beverly:<br /> Andrew, totally agree RE: getting to scale & profitable... service business is usually easier to do than product businesses!"Anonymoushttps://www.blogger.com/profile/08004493835199297259noreply@blogger.com